Midtown Caboose

  • Website design from scratch using WordPress Kadence theme
  • Website content updates
  • Website hosting and security updates
  • Google Analytics
  • DoorDash analytics and optimization
  • Custom email setup
exterior of Midtown Caboose building
screenshot of midtown caboose website homepage
screenshot of midtown caboose menu page

Website build, hosting, and maintenance for a Tallahassee, FL restaurant.

Tallahassee, FL Restaurant

Midtown Caboose opened in Tallahassee, FL in 2014. Since that time, I’ve worked on several projects for them, including multiple iterations of their website design.

Besides designing and building the website, I’ve helped them set up their professional email address so that they can send newsletters to their subscribers. This includes the most recent (2024) requirements for SPF/DKIM/DMARC management for security.

In addition, I’ve helped them look at sales performance through DoorDash and designed multiple iterations of their print menu layout. See below for more details of both of these projects.

DoorDash Analytics

DoorDash provides detailed information about each order that is placed. Tracking overall sales is helpful, but looking at sales by day of the week or time of day can help a restaurant create marketing plans around takeout ordering.

Print Layout Design

Along with this online tech work, I have also designed various versions of their print menu for them. These two pages were printed front and back on 11x17" paper and laminated for long-term use.

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